Social media marketing is all the rage these days. As small business owners you’re likely inundated with sales calls and spam from social media marketers. We even get spam within our social media from hungry social media marketers.
Trying to get more Facebook ‘likes’ on your business page?
Stay away from Like Ladders.
Like ladders are a type of scheme whereby you’re encouraged to like X number of businesses and in return X number of individuals will like your business on Facebook. The ultimate goal being to get as many new fans in as short of time as possible.
So you’ve been capturing people’s email addresses for a little while now, through both online and offline means. You have a nice list going and you decide to try and engage those who have entrusted you with a direct line to their inbox. Building a loyal email marketing following is instrumental in growing your online brand and staying connected to your existing and potential customers. Continue reading “The 7 Deadly Sins of Email Marketing”