Online Marketing – Don’t Forget Your Website

Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google+, Klout, SkillPages, Myspace, Instagram, Yelp, YouTube, Vimeo, Reddit, Digg, Delicious, Flikr, Blogger, Del.icio.us, StumbleUpon, Technorati, UTrustIt, Squidoo, Furl, WikiHow, Tubearoo, Ma.gnaolia, Ecademy, Focus, YorZ, Xing, Care2, Tribe, NetParty, Gather, Ziggs..

Website.

Website?

Ohhhhhhhhh yeeeeaaaaaaahhhhhh!

What’s that do again?

Website neglect. it’s an easy trap to fall into. We get it. There are so many other online (and more popular) platforms it’s just easier to reach people there than to try and get them to come to your website.  Why bother right?

Creating a strong website that attracts your target market on an ongoing basis used to be the goal before the social media craze. Guess what?

It still is.

Here’s why:

1. You can’t predict the future.

You don’t know where these platforms will be in 1, 2, 10 years down the road. Does it make sense to create and host all of your proprietary content on a platform that may not be around in the future or that may not be the hottest platform that year?  Your content should go on YOUR website.

2. It’s YOUR content.

By signing up to use and participating on all of these platforms you are adhering to THEIR terms and conditions.  Don’t want to see your photos being used without compensation?  Don’t post them directly to these platforms or they just might be.  Per Facebook’s terms, they can use any photo you post to promote their brand as they see fit.

Time is the most valuable thing we have. Don’t waste it creating content for any business other than your own. Period.

3. Shareholders.

In case you’ve been living under a rock over the last year, Facebook went public. Since it went public it’s implemented a new feature for business pages. It’s called pay-to-play. If you don’t pay, you won’t be seen by your fans (no play). Essentially, if you don’t promote your posts via $$$ you won’t be seen as Facebook controls how and what we see. Ultimately, Facebook is no longer a ‘free’ marketing tool for business owners.

4. SEO

“Content is king.” Bill Gates said that (he wrote it too). SEO depends heavily on what’s on your website. That is to say – what content you have and how often it’s updated.  Are you nonexistent when you search for your business on major search engines? Take a look at your website. Chances are it has been neglected.

If you don’t update your website, you won’t be found by your potential customers looking for service providers in your industry.  Furthermore, Google’s recent tweaks to it’s Panda Algorithm have shifted the focus to organic content. If you’re not producing content and posting to your website on a regular basis you’ll never be found organically by people using search engines to find the goods and services you provide.

5. Close Sales!

The whole point of having a website is to help close the sale.  How are you going to do that with an outdated website?  Broken links, lack of content, little or no call to action, proper landing pages, etc. lead to a poor buying experience and will likely lead to losing your potential customer to a competitor who ‘gets it.’

Time is the most valuable thing we have. Don’t waste it creating content for any business other than your own. Period. – John D. Russell

Today’s Challenge:

Refocus on your website. Identify things you could do better to add value to your target market and prioritize them. Choose the item with the highest priority and get to work!  Don’t know how to do all of that web stuff?  Contact us!

Shoestring Digital Media, Inc. is a full service creative agency that caters to small and medium size businesses.  We help our clients with content marketing in the digital landscape.  

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